About the Initiative

Community Change, PolicyLink, and Race Forward are working with local, state, and national advocates to advance a housing justice narrative intended to achieve our goals of racial justice and homes for all. Phase I of this work, from December 2019 through August 2020 included public opinion research, stakeholder input, analysis and dissemination of findings, and the development tools and strategies to advance housing justice campaigns in the field.

Our work draws from lessons learned from the Race-Class Narrative Project, as well as research and analysis from ASO Communications. Public opinion research, which included focus groups and a national dial-test survey, conducted by Lake Research Partners (LRP) February-April, 2020. The focus groups included 11 sessions with adults from California, Colorado, Illinois, Mississippi, and Virginia.  LRP recruited all focus group participants to reflect a mix of educational attainment, age, household income, marital status, and party identification. The dial-test survey reached a total of 1,000 adults with oversamples of 100 African Americans, 100 Latinx, 100 Asian American/Pacific Islanders, 100 Native Americans, 100 adults in Washington State, 200 adults living below 200 percent of the Federal Poverty Level, and 134 advocates. The national sample of respondents was drawn from an online panel of listed adults and the advocate sample was drawn from a client-provided list.  The margin of error for the total sample is +/-3.1 percent and larger for individual oversamples and subgroups.