Housing is a Basic Human Need: A Messaging Guide for Housing Justice, by Race Forward

America is ready for a national conversation on housing.

This messaging guide is a resource to help renters and tenant organizers, homeowners, community leaders and housing policy advocates — any and everyone who cares about housing as a basic human need — talk about housing justice in a way that gets your neighbors excited, wins policy change, and shifts narratives to advance a vision of racial justice and homes for all. This guide includes research-backed messages you can use right away, sample graphics and content to share on social media or use as inspiration, and quick tips on messaging that will attract new supporters and build your base.

The Housing Justice Narrative project is a multi-year collaboration of Community Change, PolicyLink, and Race Forward, supported by Funders for Housing and Opportunity.